SEO Specialist

About the role

Exchange Four is looking for an experienced SEO Specialist to take full ownership of client SEO projects from onboarding through to measurable results. You will receive the client’s ideal profile and a strategic outline, then execute, adapt and solve issues independently across multiple accounts.

Key responsibilities

• Perform comprehensive technical SEO audits (site speed, crawlability, indexation, mobile‑friendliness, schema markup, Core Web Vitals) and produce prioritized fix lists.
• Conduct keyword research, mapping and develop content plans aligned with search intent.
• Implement on‑page optimisation including title tags, meta descriptions, headers, internal linking and content structure.
• Manage end‑to‑end backlink strategies: outreach, guest posting, link‑building campaigns and toxic‑link disavowal.
• Oversee local SEO initiatives such as Google Business Profile optimisation and citation building.
• Track rankings, organic traffic and conversions, linking performance changes to specific actions.
• Prepare and deliver monthly client reports that explain outcomes in plain language.
• Monitor algorithm updates, flag ranking drops and adjust strategies proactively.
• Diagnose and resolve technical issues (broken redirects, duplicate content, crawl errors) without developer assistance.
• Coordinate with content writers or produce SEO‑optimised briefs when needed.

Required profile

• Proven experience running SEO for external clients, not just personal sites.
• Ability to work autonomously, manage several accounts simultaneously and meet deadlines without constant supervision.
• Strong analytical mindset to interpret traffic and ranking data and communicate insights clearly.
• Comfortable handling competing priorities and flagging risks before they affect clients.

Required skills

• SEMrush or Ahrefs (or similar SEO research and audit tools).
• Google Search Console and Google Analytics (GA4).
• Google Business Profile management.
• CMS platforms – WordPress, Shopify, Webflow.
• Basic HTML and CSS for on‑page and technical fixes.