SEO Executive – Bhopal

About the role

Bag2Bag is seeking a full‑time SEO Executive to join its fast‑growing travel‑tech team in Bhopal. You will be responsible for boosting the platform’s visibility in search engines, driving organic traffic, and supporting overall growth objectives.

Key responsibilities

• Conduct keyword research and optimise on‑page elements such as meta tags, headings and internal links.
• Develop and execute link‑building campaigns to acquire high‑quality backlinks.
• Perform regular SEO audits to identify technical, content and UX issues.
• Collaborate with content, product and marketing teams to implement SEO best practices.
• Monitor performance using analytics and SEO tools, and prepare regular reports on key metrics.
• Coordinate with social media and digital marketing initiatives to align SEO with broader brand visibility goals.

Required profile

• Minimum 2 years of hands‑on SEO experience.
• Bachelor’s degree in Marketing, Business, Computer Science, Communications or related field, or equivalent practical experience.
• Experience in travel, hospitality or e‑commerce SEO is a plus.
• Strong analytical mindset, data‑driven decision making and excellent communication skills.

Required skills

• Keyword Research
• On‑Page SEO (metadata optimisation, internal linking, content structuring)
• Link‑Building strategies and outreach
• SEO Audits
• Google Analytics
• Google Search Console
• SEMrush or Ahrefs
• Basic HTML & CSS
• Excel / Google Sheets