Senior Search Marketing Specialist (AEO & SEO)

About the role

Mastercard is seeking a Senior Specialist to lead Search Marketing initiatives, focusing on SEO, AEO and content strategy across its digital assets. The role will enhance brand visibility and drive conversions through data‑driven search campaigns.

Key responsibilities

• Plan, execute and manage end‑to‑end SEO and AEO campaigns for Mastercard’s websites and apps.
• Develop and align global content strategy with SEO objectives to improve page structure and conversion rates.
• Collaborate with developers, content writers, designers and project managers to implement search‑marketing recommendations.
• Conduct technical SEO audits, on‑page optimization and regular performance monitoring.
• Analyse search performance data, create dashboards and provide actionable insights to business units.
• Stay current with emerging trends, including AI‑powered search, and integrate them into daily workflows.
• Automate processes and leverage tools to increase efficiency and integrate search marketing with broader digital marketing efforts.

Required profile

• Proven experience in senior‑level search marketing, preferably within a large, global organization.
• Strong ability to work cross‑functionally and communicate with diverse business units.
• Demonstrated track record of improving organic visibility and driving measurable results.

Required skills

• SEO
• AEO
• Content Strategy
• Technical SEO audits and on‑page optimization
• AI‑powered search implementation
• Search performance analysis and reporting