Marketing Specialist – APAC

About the role

As part of the regional marketing team, you will collaborate closely with APAC Sales and Engineering to equip them with compelling content and sales‑enablement assets. You’ll serve as the bridge to Global Marketing and Content teams to localize campaigns, translate complex features into clear customer stories, and coordinate with external agencies and channel partners to execute joint demand‑generation programs across the region.

Key responsibilities

• Develop and adapt product marketing content, case studies and presentations for the APAC market.
• Collaborate with technical marketing and engineering to produce technical blog posts, use cases and feature highlights.
• Coordinate and support regional campaign execution, including email, webinars and digital activities.
• Support channel marketing by executing joint campaigns and providing co‑branded content for partners.

Required profile

• 5+ years of B2B technology marketing experience, preferably in product or technical marketing.
• Strong technical understanding and ability to simplify complex concepts for marketing content.
• Familiarity with APAC markets and cultural nuances.
• Excellent written and verbal communication skills with attention to detail.
• Proficient in CRM and marketing automation platforms.

Required skills

• Salesforce (CRM)
• HubSpot (marketing automation)
• Basic marketing analytics