Search Engine Optimization Specialist

About the role

The Indian Institute of Organics is seeking a full‑time Search Engine Optimization Specialist to join its on‑site team in Udaipur. You will be responsible for improving the visibility of the institute’s digital properties and supporting its mission of promoting organic wellness through data‑driven SEO strategies.

Key responsibilities

• Audit website content and technical SEO factors to identify improvement opportunities.
• Conduct comprehensive keyword research aligned with the wellness and organic nutrition sectors.
• Develop and execute link‑building campaigns to increase domain authority.
• Monitor and analyze web analytics to track performance and inform optimization decisions.
• Collaborate closely with the marketing team to ensure SEO initiatives support broader marketing goals.

Required profile

• Proven experience in SEO audits, keyword research, and link‑building.
• Strong analytical mindset with the ability to make data‑driven decisions.
• Excellent communication skills and a collaborative approach.
• Bachelor’s degree in Marketing, Communications, IT, or a related field.
• Prior experience in e‑commerce or digital marketing within the wellness or organic industry is a plus.

Required skills

• SEO Audits
• Keyword Research
• Link Building
• Web Analytics
• Google Analytics
• Google Search Console