Product Growth Lead

About the role

Bolna builds tools that help businesses leverage voice AI. It is looking for a Product Growth Lead in Bengaluru to work closely with the Marketing and Product teams so that more users get value from the platform. The role owns lifecycle campaigns and email marketing, builds and monitors user funnels, and studies how different cohorts adopt the product. It is a hands-on, high-ownership position.

Key responsibilities

• Own the user lifecycle: build and improve journeys across signup, activation, repeat usage, paid conversion, retention and reactivation.
• Track how users progress through Bolna and identify drop-offs by lifecycle stage, use case, cohort and product capability.
• Help users discover and use the features relevant to them, whether they are building their first agent or expanding an existing deployment.
• Own audience selection, copy, setup, testing, launch and measurement for onboarding, product education, feature adoption and reactivation campaigns.
• Work with engineering and customer-facing teams to run experiments on messaging, onboarding and the product experience.
• Define clear success metrics for each initiative, going beyond opens and clicks to measure whether users took the next step.

Required profile

• 3+ years of hands-on experience building and running growth or lifecycle programs, with work you personally executed and measured.
• Experience with self-serve SaaS, developer products, product-led growth or tools such as SQL and product analytics is a plus.
• Comfortable getting into the data, writing emails, setting up campaigns and fixing what does not work.
• Able to make progress when the problem, audience or measurement approach is not fully defined.

Required skills

• Funnel and cohort analysis using product data to spot drop-offs and segment users.
• Email marketing: writing, building, testing and improving automated journeys and targeted campaigns.
• Experimentation: forming hypotheses, launching tests, measuring impact and iterating.
• Clear writing: explaining a product capability so users understand why and how to use it.

What we offer

• Competitive compensation and meaningful ESOP ownership.
• Health insurance.
• A fast-growing, profitable company backed by Y Combinator and leading investors, working on growth problems at meaningful scale.