MICE Sales Executive

About the role

The MICE Sales Executive drives revenue by identifying, pursuing and closing new business opportunities for corporate meetings, incentives, conferences and exhibitions. You will develop strategic sales plans, build strong client relationships and coordinate with internal teams to deliver seamless events.

Key responsibilities

• Identify and acquire new corporate clients in the MICE industry through outreach and networking.
• Develop and execute sales plans to meet or exceed revenue targets.
• Create tailored proposals and present the value of the company’s MICE offerings.
• Negotiate contracts and close deals for new business.
• Collaborate with operations, product and finance teams to ensure smooth event execution.
• Conduct market research to track trends, competitor activity and lead generation.
• Maintain accurate CRM records and provide regular sales performance reports.
• Deliver exceptional customer service throughout the sales and event lifecycle.

Required profile

• Proven experience in MICE or event sales with strong negotiation and presentation abilities.
• Excellent communication and interpersonal skills for building and maintaining client relationships.
• Strategic thinking and a customer‑focused business mindset.
• Ability to multitask, prioritize and work efficiently in a fast‑paced environment.
• Willingness to travel domestically as required.

Required skills

• Microsoft Excel
• Microsoft PowerPoint
• CRM software proficiency