Lead Generation Specialist

About the role

ScaleupAlly is hiring a Lead Generation Specialist in Noida to design and run outbound lead generation campaigns for specific target groups across industries and geographies. The role covers prospecting, outreach, email and LinkedIn messaging, KPI tracking and collaboration with sales and marketing.

Key responsibilities

• Design and execute outbound lead generation campaigns tailored to target groups across industries and geographies.
• Use tools such as LinkedIn Sales Navigator, Apollo, Lemlist, Instantly, Snov.io and Hunter for prospecting and outreach.
• Write personalized email and LinkedIn message sequences aligned with the brand and offerings.
• Define and monitor KPIs such as open rates, response rates, meetings booked and conversion rates.
• A/B test messaging, subject lines, timing and audience targeting.
• Collaborate with sales and marketing teams on consistent messaging and campaign goals.
• Maintain and update the CRM with accurate lead and campaign data.
• Stay up to date on outbound lead generation and email marketing trends.

Required profile

• 1-3 years of experience in outbound lead generation, preferably in IT/Tech/B2B services.
• Hands-on experience with LinkedIn automation tools, Apollo, Lemlist and Hunter.
• Strong copywriting skills for cold outreach.
• Ability to define and track campaign KPIs and make data-driven decisions.
• Understanding of buyer personas and segmentation strategies.
• Strong communication, organization and time-management skills; self-starter with a growth mindset.

What we offer

• Office hours 5 days a week, with the first and third Saturday working; office timings 10 am to 7 pm.
• Small, friendly team culture with high exposure to learning in different domains.
• Increment as per market standards.
• Paid leave encashment, provident fund and medical insurance.