Growth & Lifecycle Marketing Manager

About the role

Blink Health is seeking a strategic, hands‑on Growth & Lifecycle Marketing Manager to lead omnichannel lifecycle and performance marketing programs that improve patient outcomes and accelerate business growth. Reporting to the VP of Customer Growth, you will work with a globally distributed team of marketers, engineers and product managers, collaborating closely with US‑based leadership.

Key responsibilities

• Develop and execute an integrated online marketing and lifecycle strategy covering acquisition, activation, retention, adherence and re‑engagement.
• Own CRM and lifecycle programs across email, SMS, push, in‑app and voice, handling journey design, trigger strategy, audience selection and performance optimization.
• Apply AI‑enabled segmentation, personalization, send‑time optimization and churn‑risk modeling to drive higher engagement and lifetime value.
• Partner with data science to operationalize predictive models and evaluate AI‑driven interventions on conversion, refill behavior and ROI.
• Lead paid digital efforts across SEM, paid social, display, retargeting and partner channels, optimizing CAC, ROAS and long‑term value.
• Define measurement frameworks, attribution models and executive reporting, translating results into actionable recommendations.

Required profile

• 5+ years of experience in online, lifecycle, CRM or performance marketing with ownership of customer engagement programs.
• Bachelor’s degree in marketing, statistics, business or related field, or equivalent practical experience.
• Proven success managing omnichannel campaigns across owned and paid channels and delivering measurable business outcomes.
• Hands‑on experience applying AI, automation or generative AI tools to marketing workflows, audience strategy and experimentation.
• Strong analytical and technical skills, including expertise in SQL and familiarity with BI/visualisation tools such as Tableau or Looker.

Required skills

• SQL
• Tableau
• Looker
• Braze
• Iterable
• Salesforce Marketing Cloud
• Google Ads (digital advertising platforms)
• AI/automation tools for marketing (e.g., generative AI)