Divisional Head – Brand Management

About the role

The Divisional Head – Brand will lead the DishTV brand across India, ensuring a consistent, relevant, and effective presence on all customer touchpoints. You will translate business objectives into compelling brand messages and oversee the execution of integrated campaigns nationwide.

Key responsibilities

• Own DishTV brand positioning and enforce brand guidelines across ATL, BTL, digital, trade, and retail channels.
• Plan and execute integrated marketing campaigns, collaborating with creative and media agencies as well as internal teams.
• Adapt national campaigns into regional, language‑specific communications and manage local activations such as retail branding, dealer boards, and roadshows.
• Create annual and quarterly brand calendars, manage budgets, and monitor ROI using metrics like reach, recall, footfall uplift, and lead generation.
• Serve as the single point of contact for branding across product, digital, sales, trade, and customer‑experience teams.
• Oversee agency and vendor relationships from brief to delivery.

Required profile

• 10‑12 years of experience in brand management, preferably in consumer‑facing sectors such as telecom, FMCG, consumer electronics, or media/entertainment.
• Proven track record of handling regional, multi‑language campaigns.
• Strong stakeholder management skills and ability to work in a high‑scale, execution‑heavy environment.

Required skills

• Deep understanding of branding fundamentals and guidelines.
• Excellent communication and briefing abilities.
• Experience managing creative and media agencies.
• Budget management with basic ROI analysis.