Director - Integrated Field Insights & Analytics

About the role

Novartis is looking for a Director for Integrated Field Insights & Analytics (IFIA) based in Hyderabad, working in a hybrid setup. The role brings thought leadership in field insights and analytics and related functions such as field go-to-market strategy, customer segmentation and targeting, deployment, execution effectiveness, NBA and field CRM. It also drives the talent agenda through hiring, onboarding, career development and retention.

Key responsibilities

• Act as the single point of contact for the Hyderabad office, coordinating with the Integrated Field Insights & Analytics department and its leadership, and representing the function in cross-department discussions.
• Build and mentor teams in Hyderabad responsible for integrated insights, analytics, reporting and launch support, and own their professional development.
• Support the vision and thought leadership of high-performing teams covering field GTM strategy, deployment analytics, execution effectiveness, sub-national insights, customer segmentation and targeting, and field CRM.
• Support sub-department leads in compensation reviews, objective setting and management of annual and periodic review meetings.
• Provide oversight so teams have the right resources, tools and capabilities, and help develop end-to-end field GTM, deployment and operations process maps.
• Partner with field operations on deployment and incentive processes, and support the proactive field insights workstream through competitive benchmarking, pilot assessments and business frameworks.
• Work with data strategy and governance teams to capture field requirements and enable optimal data coverage, and raise analytical rigor across deliverables.
• Guide teams in using AI/ML models for better targeting, execution effectiveness and sub-national insights, and partner with external experts and SMEs on benchmarking.
• Lead a team of experts in Hyderabad for patient, provider and marketing analytics, market research and competitive intelligence.
• Lead hiring, onboarding and coaching, and drive engagement and retention initiatives using GLINT metrics and feedback.
• Oversee performance management, including objectives, check-ins, year-end appraisals and career planning.

Required profile

• Bachelor's degree in a related field; Master of Science and/or MBA strongly preferred.
• 15 years of experience in the pharmaceutical or healthcare industry, with a strong focus on field GTM and deployment analytics, execution effectiveness, targeting and NBA, and field CRM.
• 5+ years of domain expertise in field sizing and deployment analytics, field targeting, sub-national execution analytics, Veeva CRM analytics, strategic analytics and management consulting highly desired.
• 10+ years of people management experience.
• Proven track record of data-driven decision-making at a senior leadership level and of shaping organizational strategy.

Required skills

• Data analytics and analytical rigor
• Go-to-market strategy and field targeting
• Veeva CRM analytics
• People management and stakeholder management