Digital Marketing Specialist – Lead Generation for SaaS

About the role

We are an automobile software company based in Singapore seeking a proactive Digital Marketing Specialist to lead the generation of qualified teams for our Field Sales division. The role focuses on both inbound and outbound strategies to drive growth in overseas SaaS markets.

Key responsibilities

• Develop and execute lead‑generation campaigns using inbound and outbound methods.
• Optimize website and content for search engines (SEO) and manage paid search (SEM) initiatives.
• Create, publish, and promote content across YouTube, LinkedIn, and other social platforms.
• Design and run email marketing programs and track performance.
• Utilize webmaster and SEO tools to monitor rankings, traffic, and conversion metrics.
• Collaborate with the Field Sales team to align marketing qualified leads with sales objectives.

Required profile

• Minimum 3 years of experience in a SaaS product company targeting international markets.
• Excellent written and spoken English.
• Proven ability to generate high‑quality leads and support sales pipelines.

Required skills

• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)
• Content Marketing
• YouTube optimisation
• LinkedIn and social media marketing
• Email marketing
• Webmaster tools and SEO analytics platforms
• HTML coding
• WordPress website creation
• Video creation and graphic design for marketing banners