Digital Marketing Specialist – Event Platform

About the role

We are seeking a dynamic Digital Marketing Specialist to join our event‑backend company in Pune. You will drive brand awareness, attract audiences to our events platform and create compelling digital experiences.

Key responsibilities

• Develop and execute digital marketing strategies that boost brand visibility and traffic.
• Manage Instagram, Facebook and other social media accounts, producing engaging content.
• Optimize website copy and landing pages for SEO to improve organic rankings.
• Design and launch email marketing campaigns to promote upcoming events.
• Track and analyse social media and website metrics to inform future initiatives.
• Collaborate with the design team to produce graphics and videos for campaigns.
• Stay current with industry trends and best practices in digital marketing.

Required profile

• Creative and analytical thinker with a passion for event‑industry marketing.
• Excellent written and spoken English proficiency.
• Strong interest in social media, SEO, SEM and email marketing.

Required skills

• Social media marketing (Instagram, Facebook)
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Email marketing

What we offer

• Opportunity to shape marketing for a fast‑growing events platform.
• Collaborative environment with a young, experienced team.
• Exposure to cutting‑edge design, technology and event trends.