Digital Marketing Executive

About the role

We are looking for a proactive Digital Marketing Executive to join our AI‑driven marketing team in Hyderabad. You will plan, execute, and optimise multi‑channel campaigns to generate high‑quality leads while maintaining cost efficiency.

Key responsibilities

• Plan, launch and optimise paid campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn and other platforms.
• Maintain target Cost‑Per‑Lead (CPL) and ROI while generating qualified leads.
• Develop and implement SEO strategies to boost organic traffic and improve website rankings.
• Manage social media marketing activities to increase brand visibility.
• Monitor performance, prepare regular reports and provide actionable insights.
• Create and optimise landing pages to improve conversion rates.
• Conduct keyword research, competitor and market analysis.
• Collaborate with the sales team to enhance lead quality and conversion.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• 1‑2 years of hands‑on experience in digital marketing and lead generation.
• Strong analytical, communication and problem‑solving abilities.
• Ability to work independently and meet marketing targets.

Required skills

• Google Ads
• Meta Ads (Facebook & Instagram)
• SEO, SEM and PPC
• Social Media Marketing
• Google Analytics
• Google Search Console
• Reporting tools
• Keyword research, competitor analysis and market research
• Landing page creation and optimisation

What we offer

• Attractive fixed salary with performance‑based incentives.
• Career growth and professional development opportunities.
• Exposure to advanced AI‑powered marketing solutions.
• Dynamic, growth‑oriented work environment.