Communication Generalist

About the role

We are looking for a Communication Generalist to shape political narratives and lead digital advertising initiatives for our political consulting organization that supports the Prime Minister’s vision for a developed India. The role combines storytelling, content oversight across multiple platforms, and team leadership.

Key responsibilities

• Develop strategic storytelling and messaging for political campaigns.
• Design and execute digital advertising plans aligned with business objectives.
• Recruit, manage, and mentor a high‑caliber team of content creators.
• Supervise narrative and content quality across Instagram, Facebook, YouTube, Sharechat, Moj, Telegram and Koo.
• Conduct landscape assessments, competitor analysis and monitor trends.
• Create advertising material that reflects the brand and campaign goals.
• Assist in planning, execution and tracking of emerging digital trends.

Required profile

• Strong understanding of Indian politics, history and current affairs.
• Fluent in written and spoken Meitei, English and Hindi.
• 4‑10 years of experience in a media organization.
• Digital‑media native with ability to communicate effectively on social platforms.
• Proven ability to synthesize complex concepts into clear, compelling narratives.
• Excellent project‑management skills handling multiple campaigns and stakeholders.
• Comfortable in a fast‑paced, deadline‑driven environment and willing to take on tasks beyond the core scope.

Required skills

• Instagram
• Facebook
• YouTube
• Sharechat
• Moj
• Telegram
• Koo
• Digital advertising