Brand Marketing Manager — E-commerce, Influencer Marketing & Team Leadership

Company: Confidential — Emerging Premium Lingerie Brand
Location: Remote
Contract Type: Freelance — Long-Term Collaboration
Working Hours: 3 hours daily
Industry: Fashion, Lingerie, E-commerce & Dropshipping
Brand Status: Pre-Launch — Official Launch Coming Soon

About the Brand

We are an emerging international premium lingerie and intimate apparel brand preparing for our official launch.

Our goal is to build a recognizable, trusted, and successful brand with a strong visual identity, professional marketing presence, effective influencer partnerships, and a loyal customer community.

Although our online store has not officially launched yet, we want to begin our marketing activities immediately.

We are looking for an experienced, highly organized, and proactive Brand Marketing Manager to oversee our marketing activities, manage our social media team, coordinate influencer collaborations, and ensure that our brand grows in a structured and professional way.

This is primarily a management, leadership, and coordination position — not a daily content creation role.

You will be responsible for directing marketing activities, delegating tasks, monitoring progress, maintaining quality standards, and ensuring that the marketing team delivers results.

You will work directly with company management and supervise our Social Media Marketing Specialist, who handles daily Instagram and Facebook content, creative production, and community management.

We are looking for someone who takes ownership, thinks strategically, communicates frequently, and follows through on commitments.

1. Marketing Management & Team Leadership

Your primary responsibility is to manage and coordinate our marketing activities.

You will:

• Supervise and guide our Social Media Marketing Specialist.

• Assign clear tasks, priorities, and deadlines.

• Create structured weekly marketing action plans.

• Monitor task completion and follow up on outstanding work.

• Review and approve social media content within agreed authority.

• Ensure the team follows our brand guidelines.

• Provide constructive feedback on creative work.

• Identify mistakes, delays, and areas requiring improvement.

• Maintain clear communication between the marketing team and company management.

• Ensure marketing activities are executed consistently and professionally.

• Take responsibility for keeping projects organized and moving forward.

We expect a manager who actively leads, follows up, and solves problems — not someone who simply forwards instructions.

2. Pre-Launch Marketing Strategy & Execution

Our brand is preparing to launch, and marketing must begin before the online store goes live.

You will:

• Develop a practical pre-launch marketing action plan.

• Establish clear marketing priorities before launch.

• Coordinate brand awareness campaigns.

• Plan teaser campaigns and launch countdown activities.

• Help build anticipation around our upcoming collections.

• Oversee the development of a professional Instagram and Facebook presence.

• Coordinate strategies to attract early followers and potential customers.

• Support waitlist or early-access campaigns when implemented.

• Ensure launch-related content and campaigns are prepared in advance.

• Coordinate the transition from pre-launch marketing to ongoing marketing after launch.

Your responsibility is to ensure that the marketing plan is not only created but also properly executed.

3. Influencer Marketing Management

Influencer marketing will be a major part of this position.

You will be responsible for:

• Researching and identifying suitable influencers and content creators.

• Finding creators within the lingerie, fashion, beauty, and lifestyle industries.

• Evaluating influencers based on audience relevance, engagement, content quality, and brand fit.

• Developing a structured influencer outreach strategy.

• Contacting suitable influencers through approved communication channels.

• Managing influencer conversations and follow-ups.

• Negotiating potential collaborations and content deliverables.

• Coordinating influencer campaigns and launch partnerships.

• Maintaining a structured influencer database.

• Monitoring influencer responses and collaboration progress.

• Identifying opportunities for long-term brand ambassador relationships.

• Reporting influencer outreach results to company management.

You must be able to independently manage influencer outreach while keeping management informed of important developments.

4. Influencer Gifting & Complimentary Product Samples

We plan to collaborate with selected influencers by offering complimentary product samples.

You will:

• Identify suitable influencers for product gifting.

• Recommend which creators should receive complimentary samples.

• Coordinate approved product selections and sample shipments.

• Communicate professionally with influencers regarding collaborations.

• Collect required shipping and sizing information.

• Track sample shipments and delivery confirmations.

• Follow up with influencers after delivery.

• Monitor agreed content deliverables and publishing timelines.

• Track the results of gifting campaigns.

• Maintain records of sample costs and collaboration outcomes.

Important: All complimentary samples, paid collaborations, shipping expenses, and marketing budgets must receive prior approval from company management.

You are not authorized to promise free products, payments, or other expenses without approval.

5. Brand Direction & Quality Control

Our goal is to establish a premium, recognizable, and consistent lingerie brand.

You will:

• Maintain a consistent brand identity across marketing channels.

• Oversee the quality of Instagram and Facebook content.

• Review captions, graphics, product photographs, and promotional materials.

• Ensure all content follows our visual brand guidelines.

• Maintain high standards for typography, colors, image quality, and overall presentation.

• Identify unprofessional or inconsistent content before publication.

• Ensure marketing messages reflect our brand positioning.

• Provide creative direction to the Social Media Marketing Specialist.

• Protect the brand's reputation and professional appearance.

Excellent attention to detail is essential.

Our marketing must maintain professional visual standards and flawless English communication.

6. Competitor Research & Market Analysis

You will continuously research competing lingerie, fashion, and e-commerce brands.

Responsibilities include:

• Identifying relevant competitors and emerging brands.

• Analyzing competitor marketing strategies.

• Reviewing successful influencer collaborations.

• Monitoring competitor Instagram and Facebook activities.

• Researching successful product launches and pre-launch campaigns.

• Identifying relevant trends and marketing opportunities.

• Studying competitor brand positioning and promotional approaches.

• Recommending practical improvements to our marketing strategy.

• Sharing relevant competitor insights with company management.

We expect actionable recommendations, not just lists of competitor accounts.

7. Marketing Planning & Campaign Coordination

You will:

• Develop weekly marketing priorities.

• Coordinate the social media content calendar.

• Oversee campaign preparation and execution.

• Assign responsibilities and deadlines.

• Monitor progress on ongoing campaigns.

• Ensure influencer content and social media campaigns are coordinated.

• Prepare marketing activities for product launches.

• Identify opportunities to improve audience engagement and brand awareness.

• Ensure important tasks are completed on time.

• Maintain an organized overview of marketing projects.

You are responsible for keeping the marketing operation structured, efficient, and results-oriented.

8. Performance Monitoring & Reporting

You will monitor marketing performance and provide clear updates.

Reporting responsibilities include:

• Social media activity and content performance.

• Follower growth and audience engagement.

• Influencers researched and contacted.

• Influencer response rates and collaboration progress.

• Complimentary samples approved and shipped.

• Campaign progress and completed deliverables.

• Team performance and task completion.

• Competitor research findings.

• Marketing challenges and recommended improvements.

• Priorities for the upcoming week.

A structured weekly marketing performance report is required.

During the pre-launch phase, our primary focus will be brand awareness, audience development, influencer partnerships, and launch readiness.

9. Mandatory Daily WhatsApp Communication

Active participation in our official WhatsApp team group is a strict and non-negotiable requirement.

You must join the WhatsApp group and communicate consistently with company management and the marketing team.

On every scheduled working day, you are required to:

• Share your planned priorities.

• Provide updates on ongoing marketing activities.

• Report progress on influencer outreach and negotiations.

• Share screenshots of relevant completed work.

• Provide screenshots or status updates from influencer conversations where appropriate and permitted.

• Share relevant campaign previews, images, or marketing materials.

• Report tasks assigned to the Social Media Marketing Specialist.

• Confirm which tasks have been completed.

• Identify outstanding tasks, delays, or problems.

• Ask for approvals when necessary.

• Provide a concise end-of-day summary.

• Communicate your next planned actions.

We expect proactive communication. You should not need repeated reminders to provide updates or follow up on responsibilities.

You must respond promptly during agreed working hours and maintain professional, transparent communication.

10. Mandatory Weekly Team Meeting

You must be available for one 30-minute team call every week.

The meeting will take place at a mutually agreed time and will be used to discuss:

• Marketing progress and performance.

• Completed tasks and outstanding responsibilities.

• Social media content quality and planning.

• Influencer outreach and collaboration updates.

• Product seeding and sample shipments.

• Upcoming campaigns and launch preparation.

• Challenges requiring management decisions.

• Priorities and objectives for the following week.

Attendance is mandatory. The meeting will take place within agreed paid working hours.

11. Required Qualifications

The following requirements are essential:

• Excellent written and spoken English.

• Flawless English spelling, grammar, and punctuation.

• Proven experience managing marketing activities for multiple e-commerce or dropshipping brands.

• Experience supervising marketing specialists, freelancers, or creative teams.

• Strong marketing management and organizational skills.

• Experience developing and coordinating marketing strategies.

• Proven influencer research and outreach experience.

• Experience communicating and negotiating with influencers.

• Strong understanding of Instagram and Facebook marketing.

• Experience with brand development and brand positioning.

• Understanding of premium fashion, beauty, lifestyle, or lingerie branding.

• Strong competitor research and market analysis skills.

• Ability to delegate tasks and monitor execution.

• Ability to manage deadlines and maintain accountability.

• Experience with Shopify or similar e-commerce platforms.

• Strong attention to detail and quality control.

• Ability to work independently and take initiative.

• Willingness to join and actively participate in our WhatsApp team group.

• Commitment to providing daily progress updates with screenshots.

• Availability for one mandatory 30-minute team call every week.

• Interest in a long-term professional collaboration.

12. Preferred Qualifications

• Previous experience with lingerie or women's fashion brands.

• Experience managing the pre-launch phase of an e-commerce brand.

• Experience coordinating product seeding campaigns.

• Experience developing influencer ambassador programs.

• Familiarity with organic social media growth.

• Experience using project management tools such as Trello, Asana, or Notion.

• Experience managing remote marketing teams.

• Experience coordinating international marketing campaigns.

• Understanding of influencer content rights and advertising disclosures.

13. What Success Looks Like

A successful candidate will:

• Keep our marketing team organized and productive.

• Ensure that assigned tasks are completed on time.

• Maintain a high standard of brand presentation.

• Build a structured influencer outreach pipeline.

• Establish suitable influencer partnerships.

• Coordinate effective pre-launch marketing activities.

• Help grow our brand awareness before launch.

• Identify opportunities to improve marketing performance.

• Provide clear and consistent communication.

• Demonstrate ownership, reliability, and leadership.

• Ensure marketing activities move forward without constant supervision.

We are looking for someone who manages, leads, coordinates, and delivers — not someone who only provides ideas without execution.

14. Compensation & Working Arrangement

Contract Type: Freelance — Long-Term Collaboration
Location: Fully Remote

The monthly fee covers the agreed responsibilities, reporting activities, and weekly meetings within the agreed working schedule.

We are looking for a reliable professional interested in a long-term working relationship.

15. Application Instructions

To apply, please provide:

1. A short introduction explaining your marketing management experience.

2. Examples of at least three e-commerce or dropshipping brands you have worked with.

3. Details of your experience managing marketing teams or freelancers.

4. Examples of influencer campaigns or collaborations you have coordinated.

5. Your approach to managing a social media specialist and ensuring tasks are completed.

6. Your experience developing pre-launch marketing strategies.

7. The tools you use for project management, influencer tracking, and reporting.

8. Your weekly availability and confirmation that you accept the fixed monthly compensation of €160.

9. Confirmation that you are willing to join our WhatsApp team group and provide daily work updates with screenshots.

10. Confirmation that you are available for one mandatory 30-minute team call every week.

Please begin your application with the words "BRAND MANAGER" so we know you have read the complete job description.

We are looking for a proactive, organized, communicative, and results-driven marketing manager who can help us build a premium international lingerie brand from the ground up.

Join us at an exciting early stage and take responsibility for leading and coordinating our brand marketing activities.