Brand Manager - Digital Lending Portfolio

About the role

Godrej Capital, the lending arm of the Godrej Industries Group, is looking for a detail-oriented, creatively strong Brand Manager to drive brand communication, creative excellence and integrated marketing for its Digital Lending portfolio. The role covers brand narrative, social media presence and 360-degree campaigns, working closely with the performance marketing team so that all campaigns share a unified brand voice.

Key responsibilities

• Lead strategy, customer insight, brand planning and budget management across geographies
• Develop annual and product-specific brand promotion plans for various media
• Define and direct marketing programs for demand creation and lead generation
• Strategize and execute content development to build social presence and stand out in the category
• Develop the data-driven marketing infrastructure
• Plan and manage BTL activities through local leads in the regions to maximise ROI
• Build and manage relationships with creative and media agencies

Required profile

• 5-8 years in brand management within digital products, fintech, consumer tech or financial services
• Strong experience across brand communication, creative development, social media and video content
• Hands-on experience with digital assets, agencies and cross-functional teams
• Impeccable English communication, with strong writing, articulation and presentation
• Project management and multitasking abilities

Preferred qualifications

• Experience in digital lending, BFSI or high-growth digital consumer brands
• Comfort with analytics dashboards and understanding of digital customer journeys

What we offer

• Health insurance, accident coverage and OPD coverage for you and your family, with top-ups
• Elder care and preventative healthcare support
• Uncapped sick leave and flexible work options, including remote and part-time work
• Mental wellness programmes and counselling
• Parental leave and caregiver travel support
• Recognition platforms for individual, team and business achievements