Lead-Brand Marketing

About the role

The Lead-Brand Marketing professional will shape and execute the brand’s strategic vision across all consumer touchpoints. Reporting to senior leadership, you will drive integrated communication, go‑to‑market (GTM) plans, and creative development to strengthen brand equity and market performance.

Key responsibilities

• Define and implement brand communication strategy aligned with business objectives, maintaining consistent visual language and tone.
• Develop integrated communication calendars covering retail, digital, social, PR, CRM, influencer, events, and e‑commerce.
• Lead GTM planning and execution for campaigns, product launches, and collaborations across online and offline channels.
• Guide creative teams in producing digital campaigns, videos, social content, in‑store branding, and influencer collaborations.
• Manage cross‑functional projects with Marketing, Buying, E‑commerce, Retail Operations, CRM, Design, Finance, and Leadership.
• Oversee agency relationships, provide clear briefs, evaluate concepts, and monitor performance against KPIs, timelines, and budgets.

Required profile

• 12–15 years of experience in Brand Communication, Marketing, or Corporate Communication.
• Proven expertise in integrated marketing, GTM strategy, and cross‑functional project management.
• Experience in retail, fashion, beauty, luxury, or lifestyle sectors is preferred.
• MBA in Marketing, Communications, Fashion Management, or a related Master’s degree is an advantage.

Required skills

What we offer

• Opportunity to lead brand strategy for a high‑visibility portfolio.
• Collaborative environment with global agency partners.
• Competitive compensation and benefits package.