Digital Marketing Expert

About the role

We are seeking a Digital Marketing Expert to lead campaign strategy and manage client‑focused digital initiatives. The role involves planning, executing, and optimizing multi‑channel campaigns to drive traffic, engagement, and conversions.

Key responsibilities

• Develop and launch Google Ads campaigns, conduct A/B testing, and monitor performance.
• Analyze Google Analytics data and produce detailed periodic reports.
• Perform keyword discovery, expansion, and optimization for SEO and SEM.
• Recommend and implement changes to website architecture, content, and linking to improve SEO rankings.
• Research competitors and execute on‑page SEO, technical SEO, and link‑building strategies.
• Collaborate with client development teams to ensure best practices for SEO, SEM, SMO, SMM, and ORM are applied.
• Participate in marketing planning, budgeting, and product development discussions.
• Create multi‑channel content for ads, landing pages, social promotion, and press releases.
• Own end‑to‑end digital marketing programs and consistently deliver traffic growth.

Required profile

• Self‑motivated, goal‑oriented with excellent oral and written communication skills.
• Strong analytical mindset and data‑driven decision making.
• Up‑to‑date with the latest online marketing trends and measurement practices.
• Ability to work effectively with all levels of the organization.

Required skills

• SEO
• SEM
• SMO
• SMM
• PPC
• ORM
• Google Ads
• Google Analytics
• Keyword research
• Link building
• A/B testing
• Data analysis
• Campaign strategy