Digital Marketing Lead

About the role

We are looking for a seasoned Digital Marketing Lead to design and execute comprehensive digital strategies that drive lead generation and brand growth. The role blends strategic planning with hands‑on execution across multiple channels.

Key responsibilities

• Develop and implement digital marketing plans to increase leads and brand visibility.
• Manage marketing automation tools such as HubSpot, Marketo and Brevo, creating email campaigns, workflows and nurturing programs.
• Plan and optimise SEO initiatives to boost organic traffic and rankings.
• Oversee paid advertising on Google, LinkedIn and Meta platforms.
• Lead social media strategy, content scheduling and audience engagement.
• Conduct keyword, market and competitor research.
• Coordinate content creation for blogs, e‑books, case studies and campaigns.
• Monitor website performance, analytics and conversion metrics.
• Track KPIs, generate performance reports and collaborate with design, content and development teams.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 5+ years of experience in digital, growth or marketing operations.
• Proven ability to generate leads and improve marketing performance.
• Strong analytical, project management and communication skills.

Required skills

• HubSpot
• Marketo
• Brevo
• Pardot
• Google Analytics 4
• Google Tag Manager
• Search Console