Territory Sales Manager – D2C (Vijayawada)

About the role

The Territory Sales Manager – D2C will plan and drive sales growth for the Vijayawada branch, collaborating closely with the Circle Head (Sales) and cross‑functional risk, operations and governance teams to meet targets while ensuring portfolio health.

Key responsibilities

• Develop and cascade the branch sales plan in partnership with the Circle Head (Sales) – ABFL, considering product, competitive and local market factors.
• Monitor industry trends and competitive offerings, providing regular market intelligence.
• Oversee end‑to‑end branch operations, including sourcing, productivity, governance and channel management.
• Track and report MIS metrics such as disbursements, profitability, NPAs and market expansion.
• Identify local business growth opportunities and lead new customer acquisition initiatives.
• Hand‑hold critical or complex transactions to ensure successful closure and customer satisfaction.
• Communicate sales targets, product USPs and role expectations to the team.
• Manage complaint escalations and act as point of escalation for key relationships.
• Propose and deploy approved solutions and schemes to expand sales while optimizing costs.
• Drive cross‑selling of ABFL and ABFSG products according to regional plans.

Required profile

• Proven experience in managing a sales territory and achieving revenue targets.
• Familiarity with risk approval processes and ability to work with risk, operations and governance teams.
• Strong analytical mindset for MIS reporting and performance tracking.

Required skills