Strategy Manager - Audience, Category & Measurement

About the role

Publicis Groupe is looking for a strategy professional in Mumbai who combines audience understanding, category intelligence, media strategy and measurement to solve business problems for leading clients across categories. The role supports the growing Marketing Effectiveness and MMM practice and involves analysing consumer and media data, running category and competitive deep dives, building audience-led growth strategies and turning analytics into actionable recommendations.

Key responsibilities

• Lead audience profiling and segmentation projects using GWI, TGI, YouGov, platform data and other syndicated sources
• Develop audience, category and competitive deep dives that uncover growth opportunities and strategic implications for brands
• Turn consumer, market and media insights into actionable recommendations for planning and business growth
• Support MMM, ROI, attribution and marketing effectiveness projects by interpreting analytical outputs and deriving clear business recommendations
• Build insight-led narratives and executive-ready presentations for clients and senior stakeholders
• Partner with strategy, planning, data and analytics teams on complex marketing and business challenges
• Contribute to audience frameworks, measurement approaches and thought leadership for the practice

Required profile

• 3-5 years of experience in Strategy, Consumer Insights, Media Planning, Marketing Analytics, Measurement or related consulting roles
• Naturally curious strategist who moves between consumer understanding, media strategy and analytics and turns data into business actions
• Trusted partner on strategic accounts such as Kenvue and HP

Required skills

• Audience profiling and consumer research with GWI, TGI, YouGov, Comscore and similar platforms
• Media measurement, attribution, MMM, ROI analysis and marketing effectiveness frameworks
• Category, competition and consumer deep dives synthesised into strategic recommendations
• Advanced storytelling and presentation skills
• Excel and data visualisation tools such as Power BI or Tableau preferred