Marketing Intelligence Lead

About the role

Amicorp, a global provider of corporate management, fiduciary, fund administration and financial markets services, is looking for a Marketing Intelligence Lead in Mumbai. The role builds and runs an always-on intelligence programme covering competitors, industry trends, the regulatory environment, market opportunities and how Amicorp is seen online, including in AI assistants. It turns findings into clear, timely insights and recommendations for executives, business line leaders, sales offices and Marketing.

Key responsibilities

• Build and run an always-on monitoring system using automated alerts, news and social listening tools and AI-assisted research, reviewing alerts daily and escalating urgent developments quickly.
• Set up a fast-response process for major events such as competitor acquisitions, regulatory announcements or new jurisdictions.
• Profile key competitors (corporate service providers, fund administrators, trust companies) and track their marketing, content, events and digital presence.
• Maintain battlecards and competitive comparisons for sales offices and gather win/loss insights with Sales Operations and the sales offices.
• Track industry trends such as consolidation, private equity ownership, digitalisation and AI in fund administration, and identify and size market opportunities by jurisdiction, client segment and service line.
• Monitor regulatory and policy developments affecting the business and share early warnings with business line leaders, working with Compliance and Legal.
• Monitor how Amicorp appears online and in AI assistants, flag incorrect information and recommend improvements to content and the website.
• Produce a regular intelligence briefing, deeper reports and ad-hoc research answers, and run an internal hub for colleagues.
• Select and manage intelligence sources and tools within budget, gathering field intelligence through the office contact network and ensuring ethical, legal sourcing.

Required profile

• Bachelor's degree in Business, Economics, Finance, International Relations, Marketing or a related field; a Master's degree or MBA is an advantage.
• 7+ years of experience in market or competitive intelligence, strategy, consulting, research or analysis, ideally in financial services, professional services, fund administration, trust and corporate services or wealth management.
• Good understanding of the corporate services, fund, trust or international financial centres landscape.