SEO Specialist

About the role

As an SEO Specialist at AI CERTs®, you will lead the optimisation of our digital assets to boost organic visibility and drive qualified traffic. You will work closely with content creators and technical teams to ensure the website follows the latest search engine best practices.

Key responsibilities

• Develop and execute comprehensive SEO strategies to improve organic rankings.
• Conduct keyword research and analysis to identify high‑impact search terms.
• Optimise website content, including blog posts, landing pages, and product descriptions, for SEO.
• Monitor website performance using SEO tools and analytics, and report on key metrics.
• Collaborate with writers to produce SEO‑friendly content.
• Implement on‑page and off‑page techniques, such as link building.
• Stay up‑to‑date with search engine algorithm changes and industry trends.
• Provide recommendations to improve site structure and user experience.

Required profile

• Bachelor’s or Master’s degree in Marketing, Digital Marketing or a related field.
• Proven experience as an SEO Specialist with a record of improving search rankings.
• Analytical mindset with the ability to interpret data and trends.
• Strong communication and collaboration skills.
• Detail‑oriented and adaptable to evolving algorithms.

Required skills

• SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Keyword research
• On‑page SEO optimisation
• Off‑page SEO and link building
• Website performance monitoring and analytics