Senior Copywriter (PR & Digital)

About the role

We are seeking a Senior Copywriter who can move seamlessly between newsroom pitches and LinkedIn posts. The role will give Communicate India a clear, credible voice across press materials, web, social, email and long‑form content, turning complex business and technology topics into compelling stories.

Key responsibilities

• Write and edit press releases, media pitches, op‑eds, bylines, statements and executive talking points.
• Create copy for web pages, landing pages, social posts, email campaigns, paid ads and other digital assets.
• Develop long‑form pieces such as newsletters, podcast scripts, video scripts and infographics.
• Build story angles and messaging frameworks that link PR goals to digital performance metrics.
• Guide junior writers, provide feedback and coach them toward stronger drafts.

Required profile

• 6+ years of copywriting experience in PR, communications, agency or in‑house digital content.
• Portfolio demonstrating range from earned‑media writing to digital‑first copy.
• Strong command of language, sharp editing instincts and attention to detail.
• Experience with business and technology sectors, preferably complex industries such as BFSI, healthcare, infrastructure or energy.

Required skills

• SEO best practices and analytics‑driven optimisation.
• LinkedIn content strategy and publishing.
• Content Management Systems (CMS) platforms.
• Email marketing tools.
• Project management software.
• Responsible use of AI writing tools.