SEO Specialist – AI & LLM Focus

About the role

We are looking for an SEO Specialist with a strong focus on AI‑driven discovery platforms and LLM‑powered search. The role will optimise our WordPress site to improve visibility across traditional search engines and emerging AI overview tools.

Key responsibilities

• Conduct keyword research for AI development, LLM development, custom software, mobile apps and dedicated developer services.
• Plan and execute SEO strategies for both traditional search and AI‑driven platforms such as ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
• Perform on‑page optimisation including meta titles, descriptions, headings, internal linking, image alt text, schema markup, FAQs and entity‑rich content.
• Carry out technical SEO audits covering site speed, crawlability, Core Web Vitals, canonical tags, broken links, XML sitemaps, indexation and structured data.
• Implement off‑page SEO tactics such as link building, guest posting, digital PR, brand mentions and citation building.
• Optimise existing blogs and collaborate with content writers to produce SEO‑friendly, high‑intent articles structured for AI/LLM answer engines.
• Track organic traffic, keyword rankings, CTR, conversions, featured snippets and AI overview visibility using tools like GSC, GA4, SEMrush or Ahrefs.
• Work with the development team to apply technical SEO fixes on a WordPress‑based website.
• Monitor competitor SEO and AI‑search visibility to identify keyword and content gaps.
• Support local SEO initiatives for the UK, US and Australia markets and stay updated on algorithm and AI‑search trends.

Required profile

• 2+ years of hands‑on SEO experience, preferably in a tech, SaaS, AI or software services environment.
• Practical exposure to LLMs and AI search platforms and understanding of how content is surfaced by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
• Strong analytical mindset with the ability to turn data into actionable SEO strategies.
• Excellent written communication for meta copy, content briefs and optimisation recommendations.

Required skills

• SEO tools: Google Search Console, Google Analytics (GA4), SEMrush, Ahrefs, Moz, Screaming Frog.
• WordPress CMS.
• Basic HTML and CSS.
• On‑page, off‑page and technical SEO fundamentals, including schema markup and structured data.