SEO Executive – Digital Growth & Marketing Lead

About the role

We are looking for an SEO Executive to design and execute a comprehensive digital growth strategy that blends organic search, paid advertising, influencer outreach, and PR. You will lead a high‑performing digital marketing team and collaborate closely with content, design, and development to boost online visibility, traffic, and brand equity.

Key responsibilities

• Develop, implement and continuously optimise a full‑stack SEO strategy (technical, on‑page, off‑page) to improve rankings and organic traffic.
• Conduct regular SEO audits of site architecture, metadata, internal linking and content structure, and drive corrective actions.
• Manage and optimise Google Ads and other paid campaigns (search, display, video) to generate targeted traffic and conversions while controlling budget.
• Plan and execute influencer and YouTube outreach programmes, negotiating partnerships to extend brand reach.
• Lead press‑release outreach, craft compelling releases, engage media outlets and secure backlinks.
• Mentor and manage the digital marketing team, set objectives and foster a results‑driven culture.
• Collaborate with content, design and development teams to align SEO and paid strategies with website architecture and UX.
• Monitor, analyse and report on performance metrics using Google Analytics, Search Console, SEMrush/Ahrefs/Moz and ad‑platform dashboards.
• Stay updated on algorithm changes, industry trends and emerging tools, piloting innovations where appropriate.
• Oversee relationships with external agencies and vendors, ensuring scope, performance and budget compliance.

Required profile

• Minimum 2 years of hands‑on experience in digital marketing with a strong focus on SEO, paid media and influencer/PR outreach.
• Proven track record of delivering organic search growth and managing Google Ads campaigns.
• Experience leading and mentoring a digital marketing team.
• Ability to translate data insights into actionable optimisation recommendations.

Required skills

• SEO (technical audits, on‑page optimisation, link‑building)
• Google Ads (search, display, video)
• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Moz