SEO Analyst – Drive Organic Growth

About the role

ValleyPoint Technologies is seeking an SEO Analyst to lead the optimisation of its digital properties. You will work closely with content creators, developers and marketing teams to boost organic visibility and drive qualified traffic.

Key responsibilities

• Conduct keyword research and analysis to uncover content optimisation opportunities.
• Develop and execute SEO strategies aimed at improving search rankings and website traffic.
• Monitor website performance using SEO tools and analytics platforms, providing regular insights.
• Perform technical SEO audits to identify and resolve issues that affect search engine visibility.
• Create and optimise on‑page elements such as meta descriptions, title tags and landing pages.
• Build high‑quality backlinks through outreach and content promotion.
• Stay informed about the latest SEO trends, algorithm updates and best practices.
• Collaborate with cross‑functional teams to ensure SEO considerations are integrated into all digital initiatives.

Required profile

• Strong analytical mindset with a data‑driven approach.
• Excellent written communication skills and attention to detail.
• Ability to work independently and as part of a multidisciplinary team.
• Up‑to‑date knowledge of SEO best practices and industry developments.

Required skills