Senior Manager – Brand Innovations (Beauty)

About the role

The Senior Manager for Brand Management & Innovations (Beauty Owned Brands) will lead the end‑to‑end strategic charter for aggressive topline growth, new product definition, and portfolio profitability across Nykaa's premium private‑label portfolio. This high‑visibility senior leadership role balances long‑term commercial planning, operational excellence in new product development, and iconic 360‑degree brand campaign execution.

Key responsibilities

• Own the annual operating plan (AOP) topline revenue targets across e‑commerce, modern trade, general trade, and international market expansions, including the UK roadmap.
• Lead commercial planning for new innovations and product renovations to protect and optimise gross margin, designing blended pricing strategies to minimise discount burn.
• Drive portfolio turnarounds for specialized categories by creating innovation/renovation frameworks that halt de‑growth and manage phase‑out pipelines.
• Define and manage long‑term innovation roadmaps for multiple premium brands, ensuring flagship NPD contributes substantially to total business revenue.
• Ensure on‑time, in‑full (OTIF) execution of multi‑brand launch lifecycles, meeting strict milestones and mitigating upstream delays.
• Conceptualise and launch iconic, category‑defining products each quarter, consistently surpassing commercial baseline projections.
• Partner with e‑commerce and retail teams to grow digital and offline market share across Nykaa platforms, Amazon, and brick‑and‑mortar stores.
• Design and execute B2B channel expansion, Amazon account optimisation, and dedicated D2C visual communication strategies.
• Develop spatial layout and visual merchandising strategies for offline experience and fixtures.

Required profile

• Proven senior leadership experience in brand management, product innovation and P&L ownership within beauty or consumer goods.
• Strong commercial acumen with a track record of delivering topline growth and margin improvement.
• Ability to lead cross‑functional teams and manage complex, multi‑brand projects.
• Excellent analytical skills to translate consumer insights into revenue‑driving initiatives.
• Experience with omni‑channel strategies, including e‑commerce, marketplace and retail distribution.
• Demonstrated capability to launch high‑impact products on schedule and exceed performance targets.

Required skills