Senior Integrated Marketing Executive

About the role

Nykaa is seeking a Senior Integrated Marketing Executive to lead the planning and execution of both Nykaa‑funded and brand‑funded campaigns across its Beauty, Luxe & Wellness categories. The role blends creative thinking with rigorous execution to deliver 360° campaigns that drive measurable impact.

Key responsibilities

• Develop insight‑driven campaign pitches and strategic packages aligned with business objectives.
• Design detailed content calendars and storytelling phases for multi‑platform delivery.
• Lead end‑to‑end campaign execution, coordinating internal design, content, and performance teams as well as external agencies, vendors, and creators.
• Track performance against KPIs, optimise in‑flight campaigns and manage budgets and P&L.
• Co‑create collaborative brand‑funded campaigns, balancing brand goals with platform behavior.
• Generate innovative, out‑of‑the‑box marketing formats and extendable IP concepts.
• Participate in asset creation for Hero‑Hub‑Hygiene (HHH) campaigns, including scripting, video direction and editing.
• Translate data insights into ad‑creative concepts and run creative experiments.

Required profile

• Creative thinker with strong executional excellence.
• Proven experience in integrated campaign planning and stakeholder management.
• Ability to balance brand requirements with platform dynamics.
• Data‑driven mindset with a focus on continuous optimisation.

Required skills

• Proficiency in Canva for rapid creative production.
• Video editing and direction capabilities.