Senior Executive - SEO

About the role

We are looking for a Senior Executive – SEO to lead and execute our organic growth strategy across movies, live events and other entertainment categories. You will own the end‑to‑end SEO, AEO and ASO initiatives, ensuring strong visibility on search engines and emerging AI‑driven answer platforms.

Key responsibilities

• Define annual and quarterly SEO performance KPIs and set clear goals for organic visibility, ranking improvement and coverage.
• Build and maintain a comprehensive keyword universe, mapping transactional, informational and regional intent.
• Track rankings weekly, analyse drops and opportunities, and implement corrective actions.
• Drive continuous optimisation for both ongoing and event‑driven SEO, supporting high‑profile releases.
• Own the AEO (AI Visibility) strategy: define tracked prompts, monitor AI search performance, and report Share of Voice and answer prominence.
• Set up and manage AI visibility tracking tools, ensuring coverage across platforms, regions and languages.
• Support App Store Optimization (ASO) as part of the overall organic growth charter.
• Identify and correct misinformation or inaccurate brand facts in AI‑generated answers.

Required profile

• Proven experience in developing and executing SEO strategies for large‑scale digital properties.
• Strong analytical mindset with ability to translate data into actionable optimisation plans.
• Familiarity with AI‑driven search features, answer engines and prompt‑based visibility.
• Excellent understanding of keyword research, ranking tracking and content optimisation.
• Ability to work cross‑functionally with product, content and engineering teams.

Required skills