Senior Executive – Integrated Marketing

About the role

Nykaa is looking for a Senior Executive – Integrated Marketing to own the planning and execution of both Nykaa‑funded and brand‑funded campaigns across Beauty, Luxe & Wellness. The role blends creative thinking with rigorous execution to deliver 360° campaigns that drive measurable impact.

Key responsibilities

• Develop insight‑driven campaign pitches and strategic packages aligned with business objectives.
• Design detailed content calendars and storytelling phases for multi‑platform delivery.
• Lead end‑to‑end campaign execution, coordinating internal design, content, performance teams and external agencies, creators, and vendors.
• Track performance against KPIs, optimise in‑flight campaigns and manage budgets and P&L.
• Partner with brand teams to co‑create collaborative campaigns, ensuring clear communication and financial reconciliation.
• Generate innovative, out‑of‑the‑box formats and extendable IP concepts, testing and iterating for impact.
• Participate in asset creation for Hero‑Hub‑Hygiene (HHH) campaigns, including scripting, video direction, on‑screen presence and editing.
• Work with data teams to extract monthly insights and translate them into ad‑creatives, running experiments with the ad team.

Required profile

• 3–5 years of experience in brand marketing, digital marketing, content strategy or integrated campaigns.
• Proven ability to think creatively while executing flawlessly across multiple stakeholders.
• Strong analytical mindset with a data‑driven approach to campaign optimisation.
• Excellent communication skills for internal and external collaboration.

Required skills

• Canva
• Video editing