Senior Digital Marketing Executive – Lead Generation & Brand Building

About the role

Shardes Interiors is seeking a senior digital marketing executive to lead lead‑generation and brand‑building initiatives for its residential and commercial interior projects. The role is performance‑driven, with success measured by lead quality, campaign ROI and overall brand growth.

Key responsibilities

• Design, launch and optimise paid campaigns on Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn and other platforms.
• Build and manage end‑to‑end lead‑generation funnels, landing pages, retargeting and conversion strategies.
• Continuously improve performance through data analysis, A/B testing, audience segmentation and budget optimisation.
• Monitor and report on CPL, ROAS, conversion rates and lead quality.
• Develop and execute digital strategies that enhance brand visibility and market positioning.
• Create and oversee content that showcases design expertise, project portfolio and client success stories.
• Manage SEO, SEM and website optimisation efforts.
• Collaborate with design, sales and management teams to align marketing activities with business goals.

Required profile

• Minimum 3 years of proven experience in digital, performance and lead‑generation marketing.
• Demonstrated ability to generate qualified leads and achieve measurable ROI.
• Strong analytical mindset with experience in reporting and optimisation.

Required skills

• Google Ads
• Meta Ads Manager
• Google Analytics
• SEO and SEM
• Conversion optimisation
• A/B testing
• Audience segmentation
• Website optimisation
• Content marketing