Senior Associate – CRM & Retention

About the role

We are looking for a data‑driven Senior Associate to lead CRM and retention marketing initiatives. You will plan, execute, and optimise multi‑channel campaigns that boost engagement, repeat purchases and overall customer lifetime value.

Key responsibilities

• Manage the CRM campaign calendar across Web Push, App Push, SMS, Email, WhatsApp, Nudges and In‑App notifications.
• Design and automate customer journeys for acquisition, onboarding, activation, retention, re‑activation and repeat transactions.
• Segment users using RFM analysis, behavioural cohorts and lifecycle stages.
• Track and improve metrics such as open rate, CTR, conversion, retention, repeat purchase and LTV.
• Conduct A/B testing on messaging, creatives, subject lines, timing and channel mix.
• Collaborate with product, analytics, design and content teams to align CRM activities with business goals.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 2–5 years of experience in CRM, lifecycle or retention marketing.
• Hands‑on experience with the WebEngage platform.

Required skills

• WebEngage