Senior Area Sales Manager

About the role

The Senior Area Sales Manager is responsible for driving revenue growth through primary and secondary sales channels. You will ensure that products move efficiently from distributors to retailers and ultimately reach the end consumer, while building strong brand presence in the assigned territory.

Key responsibilities

• Generate revenue by managing primary and secondary sales, guaranteeing timely product delivery to retailers.
• Develop and maintain relationships with distributors, coordinating orders and deliveries.
• Promote brand awareness by communicating product benefits and implementing retailer incentive schemes.
• Collect consumer feedback and market insights from retailers to inform product strategy.
• Oversee billing and payment processes, ensuring settlements between the company, distributors, and retailers are accurate and timely.
• Analyze sales data to predict demand trends and share insights with the reporting manager.

Required profile

• Proven experience in managing distributor and retailer networks within a sales environment.
• Strong understanding of primary and secondary sales processes.
• Ability to negotiate and influence retailers to adopt brand promotions.
• Excellent organizational skills to coordinate deliveries, payments, and branding activities.

Required skills