Search Engine Optimization Specialist

About the role

As an SEO/AEO Specialist at NxtWave, you will own the organic growth strategy across the company’s portfolio of products, including NIAT, Academy and other offerings. You will drive visibility on traditional search engines and AI‑powered answer engines such as ChatGPT, Perplexity, Google AI Overviews and Gemini, turning search traffic into qualified leads.

Key responsibilities

• Develop and execute SEO and Answer Engine Optimization (AEO) strategies for multiple NxtWave products.
• Improve visibility and citations on AI‑powered platforms including ChatGPT, Perplexity, Google AI Overviews, and Gemini.
• Own branded search performance and boost rankings for high‑intent non‑branded keywords.
• Drive qualified organic leads by optimizing the full search‑to‑conversion funnel.
• Perform technical SEO audits and implement improvements to website architecture, crawlability, Core Web Vitals, structured data, and internal linking.
• Create and execute a content strategy aligned with user intent and the customer journey.
• Build brand authority on third‑party platforms such as Reddit, Quora, YouTube, review sites, and industry publications.
• Monitor website performance with SEO and analytics tools and optimize campaigns based on insights.
• Track and report key SEO metrics including rankings, organic traffic, qualified leads, conversions, and ROI.
• Collaborate with Product, Engineering, Content, and Marketing teams to embed SEO best practices.
• Continuously evaluate AI search trends and identify new opportunities to improve brand visibility.

Required profile

• 4–6 years of hands‑on SEO experience with strong technical expertise.
• Recent (last 12–18 months) experience in Answer Engine Optimization (AEO).
• Proven ability to connect SEO initiatives directly to lead generation and business outcomes.
• Strong analytical skills and experience using Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog or similar tools.
• Experience building website authority through high‑quality off‑page SEO and digital PR.
• Excellent stakeholder management and cross‑functional collaboration abilities.
• Ability to independently own strategy, prioritize initiatives, and drive execution.

Required skills

• Technical SEO
• Schema markup / structured data
• Core Web Vitals optimization
• Website architecture and internal linking
• Google Analytics
• Google Search Console
• Ahrefs
• SEMrush
• Screaming Frog