Search Engine Optimization Specialist

About the role

We are looking for a Search Engine Optimization Specialist to boost our organic visibility across traditional and AI‑powered search platforms. You will work closely with content creators and technical teams to ensure our web properties rank highly and attract qualified traffic.

Key responsibilities

• Conduct comprehensive keyword research using Google Keyword Planner, SEMrush and competitor analysis.
• Perform technical SEO audits with Screaming Frog, Google Search Console, SEMrush, Claude and other AI‑assisted tools.
• Develop and execute on‑page SEO strategies, including titles, meta descriptions, headings, internal linking, schema markup and content structure.
• Analyse top‑ranking competitor pages to identify content gaps, search intent and conversion opportunities.
• Evaluate competitor backlink profiles and run link‑building campaigns to acquire high‑quality do‑follow links.
• Collaborate with writers to produce SEO‑optimized, user‑focused content for both classic and AI‑driven search experiences.

Required profile

• 2–3 years of hands‑on SEO experience.
• Strong knowledge of on‑page, off‑page and technical SEO.
• Familiarity with AI tools such as ChatGPT, Gemini and Claude.
• Analytical mindset with experience in competitor research, keyword analysis and reporting.

Required skills

• Google Search Console
• Google Analytics 4
• SEMrush
• Screaming Frog
• Google Keyword Planner
• AI‑assisted SEO tools (e.g., Claude, ChatGPT, Gemini)