Search Engine Optimization (SEO) Specialist

About the role

We are looking for an enthusiastic Search Engine Optimization (SEO) Specialist to join our growing team in Guwahati. You will help a diverse portfolio of clients improve their online visibility through data‑driven SEO strategies.

Key responsibilities

• Develop and execute on‑page, off‑page, and technical SEO strategies for client websites.
• Conduct keyword research and competitor analysis to uncover growth opportunities.
• Optimize content, metadata, URL structures, internal linking, and image SEO.
• Perform comprehensive website audits and recommend technical improvements.
• Build high‑quality backlinks using ethical link‑building techniques.
• Monitor keyword rankings, traffic, and overall SEO performance with industry tools.
• Prepare monthly SEO performance reports and present actionable insights.
• Collaborate with content writers, designers, developers, and performance marketing teams.

Required profile

• 1‑3 years of hands‑on experience in Search Engine Optimization.
• Bachelor’s degree in Marketing, IT, Business Administration, or a related field.
• Strong understanding of on‑page, off‑page, and technical SEO concepts.
• Analytical mindset with problem‑solving abilities.
• Relevant SEO certifications are a plus.

Required skills

• Google Search Console
• Google Analytics 4
• Google Tag Manager
• Google Business Profile
• SEMrush, Ahrefs, Screaming Frog, Ubersuggest
• HTML basics
• Core Web Vitals and page‑speed optimization
• WordPress SEO
• Shopify SEO (advantageous)

What we offer

• Opportunity to work with clients across multiple industries.
• Exposure to diverse SEO projects and continuous skill development.
• Collaborative environment with creative and performance marketing teams.
• Potential for career growth within a dynamic agency.