Search and AI Visibility Analyst

About the role

Terbium Solutions is seeking a sharp, analytical Senior SEO & GEO Analyst to join its Mumbai team. You will drive organic search performance and build AI‑era visibility for regional and global clients, ensuring brands are cited and recommended by AI systems as well as traditional SERPs.

Key responsibilities

• Develop and execute on‑page, off‑page, and technical SEO strategies across client websites.
• Conduct in‑depth keyword research, search intent analysis, and content gap mapping.
• Perform regular technical audits (crawlability, indexation, Core Web Vitals, schema, rendering) and coordinate fixes with development teams.
• Build and manage structured data/schema markup for enhanced SERP features.
• Analyse brand presence on AI‑generated answers (ChatGPT, Gemini, Perplexity, Google AI Overviews) and devise citation engineering strategies.
• Track and report brand visibility, mention rate, share of voice, and citation trends across LLM platforms.
• Monitor SEO metrics, create performance dashboards, and deliver actionable recommendations.
• Collaborate with content, development, paid media, and design teams to ensure SEO/GEO alignment.

Required profile

• Minimum 4 + years of hands‑on SEO experience.
• Strong analytical mindset with a curiosity for AI‑driven search evolution.
• Ability to translate technical findings into clear client recommendations.

Required skills

• SEO (on‑page, off‑page, technical)
• Keyword research and content gap analysis
• Schema markup and structured data implementation
• Core Web Vitals optimization
• Generative Engine Optimization (GEO)
• Familiarity with AI search platforms such as ChatGPT, Gemini, Perplexity