Sales Executive – Business Development & Customer Management

About the role

The Sales Executive will support the sales and marketing function by creating new business opportunities, nurturing existing customer relationships, and driving the full sales cycle from enquiry to order. The role is focused on achieving assigned sales targets while ensuring high levels of customer satisfaction.

Key responsibilities

• Identify and develop new customers and business opportunities within the assigned market.
• Generate sales enquiries through visits, calls, emails, references and market research.
• Promote and sell company products to existing and prospective customers, achieving monthly, quarterly and annual sales targets.
• Maintain a robust customer database and conduct regular visits to understand requirements and future projects.
• Manage enquiries, coordinate with production, purchasing, quality and finance for costing and feasibility, and prepare quotations.
• Negotiate quotations within approved limits and follow up to secure orders.
• Coordinate order processing, monitor delivery commitments, and keep customers informed of production and dispatch status.
• Collect and analyse market trends, competitor activities, and provide regular sales updates to management.
• Prepare sales MIS reports, maintain records in ERP/CRM/SAP, and track target achievement versus actual performance.

Required profile

Required skills

• Experience with ERP systems
• Proficiency in CRM tools
• Knowledge of SAP