Sales and Marketing Executive - Steel Traders, Raipur

About the role

A steel trading company in Raipur, Chhattisgarh, is hiring one full-time sales and marketing executive. The role combines brand awareness, market research and lead generation with direct selling to drive revenue and business growth. The advertised CTC is 3.60 to 4.20 LPA.

Key responsibilities

• Analyze customer preferences, buying patterns and competitor activity to shape effective strategies.
• Create and run online and offline promotional campaigns such as digital ads, social media, email marketing and events.
• Identify, contact and qualify prospective clients through outreach, follow-ups and product demonstrations.
• Pitch products, negotiate terms, handle objections and close sales to meet monthly and annual quotas.
• Maintain ongoing communication with accounts, support post-sale activities and ensure customer satisfaction.
• Track KPIs such as conversion rates, sales volume and campaign ROI using CRM tools such as Salesforce or HubSpot.

Required profile

• Bachelor's degree in Marketing, Business Administration, Commerce or a related field.
• Experience ranging from entry-level trainee/executive positions to senior management roles overseeing multi-channel budgets.
• Strong communication, active listening, negotiation, problem-solving and resilience.

Required skills

• Proficiency in CRM software and analytics platforms.
• Microsoft Office / Google Workspace.