Public Relations Executive (Consumer)

About the role

AVIAN We. is seeking a motivated Public Relations Executive to support its consumer portfolio. You will work closely with the Public Relations Manager and a diverse set of clients, helping to shape media strategies and deliver compelling communications.

Key responsibilities

• Develop and maintain media relationships across beat, editor, and senior journalist levels.
• Conduct online and offline research to gather industry insights for client programs.
• Draft first‑cut presentations, press releases, newsletters, executive speeches, and guest columns.
• Contribute ideas for monthly plans, minutes of meetings (MOM) and work‑in‑progress reports with zero grammatical errors.
• Assist in client servicing and the implementation of campaign plans alongside the team.

Required profile

• 1‑2 years of experience in public relations or communications.
• Strong attention to detail and a commitment to quality standards.
• Willingness to learn various PR tools and stay updated on media landscape and current affairs.
• Excellent writing and editing abilities across multiple formats.

Required skills

• Media relations tools.
• Online and offline research techniques.
• Writing and editing of press releases, newsletters, speeches, and columns.
• Client servicing and campaign implementation.

What we offer

• Opportunities to work with clients from diverse industries.
• A supportive environment that encourages learning and professional growth.