Product Marketing Lead

About the role

The Product Marketing Lead will own the narrative that connects our products and services to the market, crafting positioning, messaging and go‑to‑market strategies that drive impact. Reporting as an individual contributor, you will work at the intersection of product, sales and marketing to translate complex features into compelling value stories for target audiences.

Key responsibilities

• Define product positioning, messaging frameworks and differentiation strategies across all offerings.
• Lead end‑to‑end go‑to‑market planning for launches and feature releases, collaborating with product and sales teams.
• Develop customer insights through ICP research, persona mapping and feedback loops.
• Create product narratives for campaigns, website content, sales decks and customer‑facing materials.
• Build competitive intelligence systems to track market trends and competitor positioning.
• Develop sales enablement materials such as battle cards, pitch decks, case studies and objection‑handling guides.
• Plan and execute multi‑channel marketing campaigns with performance‑marketing rigor, optimizing for adoption and pipeline.
• Drive SEO strategy and content optimisation to improve organic visibility.
• Conduct win/loss analysis and synthesize market feedback to refine messaging and inform product roadmap.
• Track GTM performance through adoption metrics, engagement rates and lead quality, iterating based on results.

Required profile

• Bachelor’s degree or equivalent experience.
• 5–7 years of product marketing experience, preferably in B2B SaaS or tech‑driven environments.

Required skills

• SEO
• Performance Marketing
• CRM
• Campaign Management