Product Marketer / Growth Marketer

About the role

Helixo, a profitable SaaS company building AI‑first Shopify apps, is looking for a Growth/Product Marketer to accelerate its ecosystem expansion. You will own the growth roadmap, turning product usage into acquisition, activation, and retention levers for Shopify merchants worldwide.

Key responsibilities

• Design, launch, and analyze growth experiments across the acquisition, activation, and retention funnels.
• Develop product‑led marketing tactics such as in‑app nudges, onboarding flows, case studies, and referral loops.
• Create high‑converting landing pages, product updates, LinkedIn campaigns, and customer stories.
• Run organic and paid demand‑generation campaigns to attract high‑intent Shopify merchants.
• Engage with Shopify and D2C communities on Slack, LinkedIn, and other platforms to build brand presence.
• Own dashboards tracking installs, conversions, churn, and revenue impact, continuously measuring performance.
• Collaborate with Product, Support, and Design teams to align growth initiatives with the product roadmap.

Required profile

• 2–5 years of experience in SaaS growth or product marketing, preferably within B2B or the Shopify ecosystem.
• Strong grasp of growth funnels, lifecycle marketing, and A/B testing.
• Hands‑on experience with content creation and distribution (LinkedIn, SEO, newsletters, case studies).
• Proficiency with analytics tools such as Posthog, GA4, Mixpanel, or Hotjar.
• Ability to translate product features into clear customer value stories.
• Excellent written communication and structured thinking.

Required skills

• Posthog
• Google Analytics 4
• Mixpanel
• Hotjar
• Figma (basic design for quick experiments)
• Email automation platforms
• Crisp Chat or similar CRM tools

What we offer

• Zero micromanagement with full ownership of the growth roadmap.
• High visibility and direct impact on installs, retention, and the $1 B merchant goal.
• Fast‑paced startup environment encouraging rapid experimentation.
• Long‑term upside with future leadership opportunities in a founder‑led rocketship.