Performance Marketing Assistant Manager – Digital Marketing

About the role

We are looking for a Performance Marketing Assistant Manager to build and run a full‑funnel performance engine for The Hosteller’s booking platform. You will design the account structure, tracking, creative workflow and reporting from the ground up and be accountable for meeting CAC and ROAS targets.

Key responsibilities

• Set up and optimise Google Ads (Search, Performance Max, Demand Gen, Display) and Meta Ads (Facebook & Instagram) including account architecture, audience libraries and naming conventions.
• Implement measurement stack – GA4, Google Tag Manager, Meta Pixel, Conversions API and UTM discipline – to ensure accurate attribution and data reconciliation.
• Conduct keyword research, negative‑keyword hygiene, ad‑copy testing and manage budget pacing across platforms.
• Design and execute prospecting and retargeting campaigns, build look‑alike audiences and run systematic creative tests (video, static, carousel, UGC).
• Define budget approval processes, QA checklists and weekly reporting formats covering CAC, ROAS, cost per booking and blended metrics.
• Collaborate with creative, web and lifecycle teams to align landing‑page experience with campaign insights.
• Leverage AI tools to enhance workflow efficiency and creative generation.

Required profile

• 5+ years of hands‑on performance marketing experience, preferably in a high‑growth, e‑commerce or hospitality environment.
• Proven track record of meeting CAC or ROAS targets while managing multi‑channel paid media budgets.
• Strong analytical mindset with the ability to translate data into actionable strategy.
• Excellent communication skills to brief creative teams and coordinate with cross‑functional stakeholders.

Required skills

• Google Ads (Search, Performance Max, Demand Gen, Display)
• Meta Ads (Facebook, Instagram)
• Google Analytics 4 (GA4)
• Google Tag Manager
• Meta Pixel & Conversions API
• UTM tagging and conversion tracking
• Keyword research and ad‑copy testing
• Budget planning and pacing
• Reporting metrics: CAC, ROAS, cost per booking
• AI‑assisted workflow tools