Marketing Manager – CRM & Digital Campaigns

About the role

We are looking for a detail‑oriented Marketing Manager to lead CRM operations and digital marketing initiatives. The role focuses on managing customer data, executing targeted email and SMS campaigns, and coordinating content across multiple channels to support business objectives.

Key responsibilities

• Perform merge‑purge activities to keep customer databases accurate and deduplicated.
• Plan, launch, and monitor email and SMS marketing campaigns aligned with strategic goals.
• Coordinate digital content across CRM and other marketing platforms.
• Support audience segmentation, targeting, and campaign execution using CRM tools.
• Track campaign performance, generate basic reports, and provide actionable insights.
• Collaborate with internal teams for campaign planning, execution, and optimization.

Required profile

• Bachelor’s degree in Marketing, Business or a related field.
• 5‑8 years of experience in CRM, lifecycle marketing, or campaign management.
• Hands‑on experience with email/SMS marketing platforms and CRM systems.
• Strong understanding of customer data management and segmentation.
• Excellent communication and coordination abilities.
• Preferred experience in fashion or retail, including catalogue management.

Required skills

• Email and SMS marketing platforms
• CRM tools (e.g., CleverTap, WebEngage, MoEngage)
• LinkedIn Ads and Google Ads
• SEO tools
• Data analytics for campaign reporting