Marketing Executive (Sr.) – Brand & Campaign Execution

About the role

Parsi Dairy Farm Private Limited is seeking a Marketing Executive or Senior Marketing Executive to support brand and campaign initiatives across digital, in‑store and on‑ground channels. The role will involve coordinating with internal teams and external partners to ensure consistent brand communication and effective execution of promotions.

Key responsibilities

• Assist in planning and executing brand campaigns, product launches and seasonal promotions.
• Coordinate end‑to‑end execution across digital, in‑store and on‑ground marketing initiatives.
• Manage social media calendars, content planning, shoots and daily coordination with creators or agencies.
• Track basic performance metrics, compile weekly/monthly reports and share insights.
• Liaise with creative agencies, photographers, videographers, influencers and printing vendors to ensure timelines, deliverables and budgets are met.
• Support in‑store branding, POS materials, retail visibility, events, pop‑ups and experiential marketing.
• Monitor consumer behaviour, category trends and competitor activity to inform marketing decisions.

Required profile

• Graduate degree (BMM/BMS or equivalent).
• 2–3 years of marketing experience, preferably in FMCG, hospitality, F&B or consumer brands.
• Strong understanding of social media platforms and content formats.
• Highly organized, proactive and able to manage multiple projects simultaneously.
• Good communication skills and ability to work with internal teams and external partners.

Required skills

• Google Drive / Google Suite / Google Workspaces.
• Canva.
• AI tools such as ChatGPT and Claude.
• VN Editor and other quick video‑editing applications.
• Social media management.

What we offer

• Competitive salary ranging from 4 L to 7 L INR per annum, based on experience.
• Opportunity to work with a historic dairy brand and grow within the FMCG sector.