Marketing Executive – SaaS & Restaurant Tech

About the role

Falchion Xeniaa is seeking a Marketing Executive to boost its digital presence and support growth initiatives within the SaaS and restaurant‑technology space. You will work closely with marketing, sales, and design teams to create and execute campaigns that increase brand visibility and generate demand.

Key responsibilities

• Plan, execute, and optimise digital marketing campaigns across social media and online channels.
• Conduct market and competitor research to uncover growth opportunities in the restaurant‑tech and SaaS sectors.
• Drive SEO initiatives, including keyword research, on‑page optimisation, and content strategy recommendations.
• Create and refine marketing content such as social media posts, landing‑page copy, campaign messaging, and blogs.
• Manage CRM data, leads database, and follow‑up tracking in coordination with the sales team.
• Support branding, positioning, and weekly marketing planning sessions.
• Collaborate on event promotions, product launches, and hiring‑related marketing campaigns.
• Prepare marketing collaterals including pitch decks, product brochures, case studies, presentations, and digital assets.
• Track campaign performance and produce regular reports with actionable insights.

Required profile

• Minimum 3 years of hands‑on experience in marketing, digital marketing, or B2B SaaS marketing.
• Bachelor’s degree in Marketing, Business Administration, Commerce, Mass Media, or a related field.
• Strong understanding of digital marketing fundamentals, SEO, content marketing, and social media strategy.
• Experience with CRM tools, lead‑management systems, and basic analytics platforms.
• Excellent written and verbal communication skills.
• Analytical mindset combined with creativity and attention to detail.
• Ability to manage multiple initiatives in a fast‑paced environment.

Required skills

• SEO
• Content marketing
• Social media strategy
• CRM tools
• Lead‑management systems
• Google Analytics
• Google Search Console
• SEO tools

What we offer

• Opportunity to work in a high‑growth SaaS product company.
• Collaborative, transparent, and learning‑focused culture.
• High ownership and visibility across marketing initiatives.
• Clear career progression and skill‑development opportunities.
• Competitive compensation aligned with experience and performance.