Marketing Executive

About the role

Falchion Xeniaa is a fast‑growing SaaS platform that modernises POS operations for restaurants and hospitality businesses. We are seeking a Marketing Executive to boost our digital presence, support demand‑generation initiatives and help scale the business.

Key responsibilities

• Plan, execute and optimise digital campaigns across social media and online channels.
• Conduct market and competitor research in the restaurant‑tech and SaaS space.
• Drive SEO initiatives, including keyword research, on‑page optimisation and content strategy.
• Create and refine marketing content such as social posts, landing‑page copy, campaign messaging and blogs.
• Maintain CRM data, lead databases and coordinate follow‑up tracking with sales.
• Support branding, positioning and weekly marketing planning sessions.
• Collaborate on event promotions, product launches and hiring‑related campaigns.
• Prepare marketing collaterals including pitch decks, brochures, case studies and digital assets.
• Track campaign performance and produce regular reports with actionable insights.

Required profile

• Minimum 3 years of hands‑on experience in marketing, digital marketing or B2B SaaS marketing.
• Bachelor’s degree in Marketing, Business Administration, Commerce, Mass Media or a related field.
• Strong understanding of digital marketing fundamentals, SEO, content marketing and social media strategy.
• Experience with CRM tools, lead‑management systems and basic analytics platforms.
• Excellent written and verbal communication skills and a detail‑oriented, analytical mindset.
• Ability to manage multiple initiatives in a fast‑paced environment.

Required skills

• SEO
• Content marketing
• Social media strategy
• CRM tools
• Lead‑management systems
• Google Analytics
• Google Search Console
• SEO tools

What we offer

• Opportunity to work in a high‑growth SaaS product company.
• Collaborative, transparent and learning‑focused culture.
• High ownership and visibility across marketing initiatives.
• Clear career progression and skill‑development opportunities.
• Competitive compensation aligned with experience and performance.