Marketing Executive

About the role

The Marketing Executive will lead the planning and execution of marketing initiatives for direct‑to‑consumer (D2C) and consumer brands. You will work across digital, social, marketplace and offline channels, ensuring brand consistency while driving product launches and go‑to‑market activities.

Key responsibilities

• Design and run marketing campaigns on digital, social media, marketplaces and offline channels.
• Support brand, content and performance marketing projects.
• Coordinate with internal teams and external agencies for creative production and campaign rollout.
• Manage day‑to‑day social media activities, including posting, community engagement and basic analytics.
• Assist with product launches, promotions and GTM plans.
• Conduct basic market and competitor research.
• Track campaign performance and produce weekly/monthly reports.
• Maintain brand consistency across all marketing assets.
• Support influencer collaborations and partnership initiatives when needed.

Required profile

• Minimum 1 year of experience in a marketing role.
• Hands‑on experience with a D2C brand.
• Proven ability to execute social media campaigns.
• Exposure to influencer marketing and agency/vendor coordination.
• Understanding of digital marketing channels and performance metrics.
• Strong communication and coordination skills.

Required skills

• Social media marketing
• D2C marketing
• Offline marketing
• Go‑to‑market (GTM) planning
• Campaign execution
• Paid social media campaigns
• Brand marketing
• Content planning